Pricing
Start simple. Scale with strategy.
Prove the engine works on your practice before you commit. Try any one core service for a single flat month. After that, every engagement is scoped to your practice, so you pay for the work you actually need.
The trial is a fixed price. Ongoing work is scoped to your practice, market and goals, so figures after the trial are guides, not quotes.
- No setup fee
- No long-term contract
- HIPAA-aware
Trial month · any single service
$499 /month
- Pick any 1 core service
- Single doctor or single-location practice
- Strategist and specialist assigned from day 1
- Monthly performance report
- 100% of the trial fee credited to your engagement after
- 14-day cancellation notice · no setup fee
The trial month
Choose a service to preview what’s included.
An example of what a trial month can include. Deliverables vary by project and are confirmed after your onboarding call.
Search engine optimization
Example deliverables
Search engine optimization · On-page and technical SEO
- Full on-page SEO audit of your existing website
- Optimization of up to 3 service or treatment pages
- Title tags, meta descriptions and header structure
- Schema markup for medical practice (LocalBusiness + Physician)
- Monthly ranking report with keyword movement
AI search optimization
Example deliverables
AI search optimization · ChatGPT, Gemini and Perplexity visibility
- Audit of your current AI search visibility
- Structured FAQ content optimized for AI answer extraction
- Author byline and credentials markup for E-E-A-T signals
- One AI-optimized condition or treatment page
- Monthly visibility snapshot across major AI platforms
Local SEO
Example deliverables
Local SEO · Google Maps and the local pack
- Google Business Profile full audit and optimization
- Google Maps ranking strategy for your city and specialty
- NAP consistency check across the top 15 directories
- Geo-targeted keyword research (up to 10 keywords)
- Monthly local pack ranking report
Google Ads management
Example deliverables
Google Ads management · Strategy, setup and optimization
- Campaign setup or audit of your existing Google Ads account
- Keyword research and healthcare-specific negative keyword list
- Ad copy writing for up to 2 ad groups
- Bid strategy optimization (management only; ad spend is your budget)
- Monthly performance report with cost-per-click and conversion data
Social media marketing
Example deliverables
Social media marketing · Content creation and posting
- 8 branded posts per month (1 platform: Facebook or Instagram)
- Healthcare-compliant content creation and design
- Posting schedule and caption writing
- Monthly engagement report (reach, likes, saves)
- Profile bio and highlight optimization
Reputation management
Example deliverables
Reputation management · Reviews and online trust
- Review monitoring across Google, Healthgrades and Zocdoc
- HIPAA-compliant automated review request setup
- Response templates for positive and neutral reviews
- Negative review alert and guidance protocol
- Monthly reputation score report
Conversion rate optimization
Example deliverables
Conversion rate optimization · Turn visitors into patients
- Website audit focused on patient conversion barriers
- Heatmap analysis (click and scroll behavior)
- Priority-ranked recommendations report
- Appointment booking flow review and suggestions
- 1 landing page copy improvement (existing page)
Website maintenance
Example deliverables
Website maintenance · Speed, security and updates
- WordPress or CMS core, theme and plugin updates (monthly)
- Uptime monitoring with alert notifications
- Speed and Core Web Vitals check (monthly)
- Security scan and malware monitoring
- Up to 1 hour of minor content edits per month
Listings management
Example deliverables
Listings management · NAP accuracy across directories
- Audit and correction of listings on 20+ healthcare directories
- NAP (name, address, phone) consistency enforcement
- Healthgrades, Zocdoc, WebMD, Yelp and Google Business Profile
- Duplicate listing detection and suppression
- Monthly listing accuracy report
Founding client program
The next 10 practices start at the $499 onboarding rate.
We onboard a limited number of practices at a time so each gets senior attention from day one. Founding clients begin with the $499 onboarding month, credited in full to their engagement. Spots are confirmed after a short scoping call.
6 of 10 spots taken · 4 left
Your competitor will never be our client.
One client per specialty within 25 miles. If we work for you, we never work against you.
After the trial
How an engagement is built.
No fixed menu. We scope the work around your practice, then price it.
Start with the trial
One core service for one flat month. You see the work, the reporting and the team before you commit to anything larger.
Scoping call and audit
We review your practice, market, competitors and goals, and map what is worth doing first and what can wait.
A proposal built for you
You receive a written scope and price based on that work. Your trial fee is credited in full.
Engagement types
What engagements typically look like.
Most practices fit one of these shapes. Yours is confirmed after the scoping call.
Focused growth
One or two services for a practice that needs a single channel to start working.
Typically from $499 / month
- One or two connected services
- One location, one provider or a small team
- Monthly report and regular check-ins
Most common
Integrated growth
Several connected services under one strategy and one report. The usual fit for an established practice.
Built from the service guide below
- SEO, ads, website, listings and reputation working together
- One strategist accountable for the whole plan
- Shared dashboard and a single monthly recap
Multi-location and groups
Several locations, providers or specialties that need consistent visibility and reporting.
Scoped per location
- Location-level SEO, listings and reviews
- A dedicated team and consolidated reporting
- One billing relationship
How we price
What shapes your investment.
The same service costs different amounts for different practices. These are the factors we study before we quote.
Services in scope
SEO, Google Ads, website, listings, reputation, content and social, and how many run together.
Specialty and competition
A TMS, dermatology or psychiatry practice in a dense city takes more to compete than a solo clinic in a small market.
Locations and providers
Each location or provider adds profiles, pages, listings, reviews and reporting.
Your starting point
Website health, listings, reviews, tracking and content we can build on, versus what has to be fixed first.
Content volume and review
How many pages and articles each month, and the clinical review each one needs.
Compliance requirements
HIPAA-aware setup, health-advertising platform rules, consent and tracking limits.
Ad budget and complexity
Media spend is separate. Account size and campaign count set the management effort.
Goals and pace
Target patient volume, timeline, reporting depth and how closely we work with your team.
Investment guide
A starting point, not a quote.
Where each service typically begins, so you can plan. Your proposal depends on the scope.
Service
Model
Typical investment
Medical SEO
Technical, on-page, local and content
Monthly
from $999 / month
Google Ads management
Strategy, setup and optimization
Monthly, ad spend separate
from $499 / month
Website design
Conversion-focused medical websites
One-time project
Quoted per project
Practice listings
Accurate listings across directories
Monthly or one-time
from $299 / month
Reputation management
Review requests, monitoring and responses
Monthly
from $499 / month
Content marketing
Clinician-reviewed articles and pages
Monthly
from $799 / month
Social media
Healthcare-compliant content and posting
Monthly
from $499 / month
Guide only. Fees cover our work. Ad spend is paid by you directly to Google or Meta, and third-party tools and one-time builds are quoted separately.
No hidden asterisks
What every engagement includes by default.
These aren’t upgrades. They’re the baseline, because that’s the only way to do healthcare marketing properly.
HIPAA-compliant workflows
Every campaign, content piece and reporting system is built with HIPAA compliance as the baseline, and no patient data touches a marketing asset.
Monthly performance reports
Plain-English reports showing what moved: rankings, reviews, traffic, leads. No vanity metrics, no agency speak.
Clinician-reviewed content
Every blog post, service page and FAQ is reviewed for clinical accuracy and Google’s E-E-A-T standards for medical content.
Healthcare-specific strategy
Your specialty, market, patient demographics and competitors shape every decision. No generic agency playbook.
No long-term contracts
Ongoing work cancels with 30 days’ notice and the trial with 14. We earn your business every month.
Real support, real people
You talk to a strategist, not a ticket system, with direct access to a team member who understands your practice.
Onboarding
What your first 30 days actually look like.
Onboarding and clinical review
We map your services, providers and compliance boundaries, and you meet your pod: strategist, copy lead and PPC analyst.
Baseline and competitor audit
We pull your Google Business Profile, directory health and current rankings, and look at the three practices competing for your patients.
Foundation goes live
Listings fixed, profile optimized, tracking installed. First content pieces and, if applicable, ad campaigns launch.
Reporting and iteration
A live dashboard, bi-weekly check-ins and a written monthly recap any partner can understand in five minutes.
Is the $499 trial really a fixed price?
Yes. The trial is one core service for one flat month, with no setup fee. If you continue, 100% of the trial fee is credited to your engagement.
What happens after the trial?
We hold a scoping call, review your practice, market and goals, and send a written proposal. You decide whether to continue. There is no obligation.
How do you decide the final price?
From the work itself: the services in scope, your specialty and local competition, number of locations and providers, your starting point, content volume, compliance needs, ad budget and goals.
Are the “from” figures on this page final?
No. They show roughly where a service starts so you can plan. Prices and deliverables vary from project to project, and your proposal is based on your scope.
Who pays for ad spend?
You do, directly, in your own Google and Meta ad accounts, so you own the assets. Our fee covers strategy, setup, management and reporting. Your proposal states the expected budget range.
Is there a long-term contract?
No long-term contract. The trial cancels with 14 days’ notice and ongoing work with 30 days’ notice. We earn your business every month.
What is the founding client program?
We onboard a limited number of new practices at a time so each gets senior attention from day one. The next 10 practices start with the $499 onboarding month, credited in full to their engagement. The page shows how many spots remain.
How is this different from a generic marketing agency?
Every campaign is reviewed by someone who understands the clinical and compliance side of medicine. We won’t push health-condition targeting mistakes, misleading “cure” claims or unedited patient stories that violate HIPAA.
What about HIPAA and BAAs?
We sign a Business Associate Agreement on day one and run patient-data-adjacent tooling (call tracking, form intake, CRM connectors) through HIPAA-compliant infrastructure. Standard analytics are configured so they never transmit PHI.
Do you work with multi-location groups?
Yes. We scope per location, with consolidated reporting and a single billing relationship.
Will you work with my competitor?
Not within 25 miles in your exact specialty. We work with one practice per specialty in any 25-mile area, so the team working for you is never working for the clinic down the road. See how One City, One Project works.
Ready for a proposal built for your practice?
Book a free 30-minute scoping call. We’ll review your practice and market, then send a written scope and price.